Case Studies

Growth Stories
Built With Creators

Explore how Millim blends creator partnerships, paid media, content operations, and commerce strategy to help brands turn attention into sales.

Success Stories

Selected work across commerce, app, and games

E-Commerce

JOTOYS & MILLIM
Europe Launch Breakthrough

Millim helped JOTOYS build first-wave European awareness through localized creator unboxing, gifting scenes, and short-video seeding. The campaign connected healing product moments with high-volume exposure and store traffic. It delivered 20+ creators, a 50.68% peak engagement rate, and 1M+ top video views.

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E-Commerce

AMIRO & MILLIM
Tec Beauty Market Entry

Millim used localized beauty-tech storytelling to help AMIRO enter Malaysia with a clear premium positioning. Creator content visualized real skincare changes and product use cases for high-trust education. The program achieved 5M+ exposure, 1M+ peak plays, and a 10% average engagement rate.

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E-Commerce

BOSTLAB & MILLIM
Smart Hardware Marketing Breakthrough

Millim rebuilt BOSTLAB's TikTok creator funnel around real car and home security scenarios. Hands-on creator testing made high-ticket hardware easier to understand and trust. The campaign reached 2M+ exposure, $10K+ single-creator sales, and 800K+ top video views.

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E-Commerce

UBRAS & MILLIM
TikTok Full-Funnel Growth

Millim structured UBRAS campaigns around Black Friday, Christmas, and 26Q1 growth windows. Creator content translated product comfort, fit, and everyday scenarios into measurable TikTok demand. The case connected exposure, ROI, CPM control, and purchase conversion across multiple launch phases.

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e-commerce

PAPA FEEL & MILLIM
Philippines Beauty Market Growth

Millim helped PAPA FEEL localize eye-cream and face-cream content for the Philippines beauty market. Creator scripts turned product benefits into short-video scenes built for trust and conversion. The campaign reached 4.3M+ exposure, 100% order rate, and 1K+ top single-creator orders.

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e-commerce

Cool-Vita & MILLIM
Southeast Asia PayDay Growth

Millim built a PayDay creator strategy for Cool-Vita across health and nutrition scenarios. Mother-baby, nutrition, beauty, and lifestyle creators created a seed-to-conversion loop. The campaign delivered 14M+ exposure, 8%+ average engagement, and 80%+ order rate.

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e-commerce

SUSTEAS & MILLIM
Promotion Breakthrough

Millim supported SUSTEAS through a TikTok promotion campaign built around cross-creator reach. The creator matrix touched different consumer groups and converted product scenes into measurable interest. The project achieved CPM under $4, 10+ creators, $35K+ creator sales, and 3+ ROI.

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